Category Archives: whiskey

Crown Royal Vanilla greets the new year

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Crown Royal vanilla in a hearth- and heart-warming drink
Crown Royal vanilla in a hearth- and heart-warming drink

Crown Royal’s Canadian blended whiskies offer something for almost everyone. Its Signature series includes smooth Deluxe, Rye and Black. Its high-end Master series features XO and XR and more. And its Flavor series includes apple, maple and, now, a lovely vanilla-scented and -flavored version that mixes beautifully – and simply sings on its own. Maker’s tasting notes for Royal Crown Vanilla: “Rich vanilla bean with delicate hints of oak. Creamy vanilla on the palate with a smooth, light whisky finish that’s viscous and warming with a Crème Brulee aftertaste.” Yikes. No wonder we love this new version with Madagascar Bourbon Vanilla! Makes us feel in some ways like we do when we sip a fine long-aged rum.

The company’s new tag line is especially meaningful in our world today. “Live generously and life will treat you royally.” In sending a sample for review, the company lived up to its motto by sending not only a bottle of the new vanilla-flavored Crown Royal to taste but also a bottle of the original Crown Royal. Each was nestled in a signature Crown Royal drawstring bag – one reading “One to keep” and the other “One to give.”

This kind of attitude in a business is admirable. We all know that corporations are in business to make a profit. So it stands out when a company takes a higher road in its advertising and then lives up to that position in other ways.

And if you like smooth sippin’ whiskey, you’re bound to love one or more of Crown Royal’s sophisticated blends. Get ’em at Binny’s or your favorite spirits merchant.

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