Rémy Martin Cognac, for example – a name well-known among aficionados – recently set up pop-up “experiences” in major cities in the U.S., Chicago included. Titled “La Maison Rémy Martin,” the pop-up included 80 minutes of workshops and masterclasses in which consumers met and interacted with some of the world’s preeminent progressive thinkers from music, fashion, cuisine and art – for example, French Kinetic Artist Vincent Leroy who was commissioned to create a piece and to design the box featured at La Maison Rémy Martin experience. All the while participants learned about the process of making Cognac and got to blend their own. Cool, eh?
The cocktail Renaissance going on in this country lately has to do with the evolving tastes of the consumer. Nowadays people are much more informed about what they put into their bodies, even when it comes to cocktails. Many people now expect fresh juice in lieux of sour mix, all natural ingredients, and house-made custom recipes. It’s becoming the norm rather than the exception, and I’m proud to be a part of it.
I think Cognac has always been attractive to cocktail lovers. Some of the best classic cocktails – Sidecar, Sazerac, and Vieux Carre’ – all call for Cognac. The more educated modern bartenders become about the history of the craft cocktail, the more often they’ll reach for a bottle of Cognac. Cognac is a form of brandy, and brandy has been a bedrock in cocktails for a long time.Cognac is unique in that it is an appellation and can only be distilled in one specific place, using Ugni Blanc grapes from a handful of regions in France. That makes for a very specific flavor profile that can be mimicked, but not replicated. Of course, there is still some diversity within the variety of Cognacs, based on the terrior where the grapes are grown, how long it’s aged, etc. That exclusivity of region and production method is really what sets Cognac apart, providing bartenders with a unique flavor for their drinks that they cannot get anywhere else. One of my go-to premium mixing Cognac is D’USSÉ™ VSOP. It has a full-bodied, bold taste that’s versatile and adds a unique twist to classic drinks.
Younger generations today grew up with more options than ever before – particularly Millennials. Instant gratification is the norm now; everything is one Google search away. A side effect is that these tech-savvy consumers tend to be more aware of current options that help them make more-informed choices. As an example, we recently had an older woman come in for a Gimlet and specifically request Rose’s Lime juice – something we simply do not carry. I suggested she try it instead with fresh juice, and she was over the moon for it. For us as bartenders, it’s really about taking that first step with a guest without being pretentious.
Rather than mask anything, expertly crafted cocktails should showcase the flavors of the main spirit in a balanced and appropriate way; that’s how I approach it. I think the perfect Cognac-based cocktail for a newbie would be the classic Sidecar. It’s very easy to make, very well balanced, and always seems to please. My go-to build for it is 2 oz D’USSÉ VSOP Cognac, 3/4 oz of fresh (always fresh) lemon juice, 3/4 oz of quality orange curacao, shaken, up, in a half sugar rimmed cocktail coupe.
My favorites are The Sidecar, Sazerac and Vieux Carre’, all of which pair well with the unique flavor profile of D’USSÉ VSOP Cognac.
- 2 oz of D’USSÉ™ VSOP Cognac
- 1 part triple sec
- 3/4 oz of freshly squeezed lemon juice
- 3/4 oz of quality orange curacao
SERVE: Shake and strain all ingredients into a sugar-rimmed coupe glass. GARNISH: Lemon peel and a sugared rim. TIP: To create a unique take on the Sidecar, substitute the triple sec with ¾ part of Giffard Framboise to create the D’USSÉ™ Framboise Sidecar.
- 1 ½ oz D’USSÉ™ VSOP Cognac
- ¼ oz Absinthe
- Half a tea spoon demerara sugar
- Three dashes Peychauds Bitters
SERVE: Rinse a chilled old-fashioned glass with the absinthe, add crushed ice and set it aside. Stir the remaining ingredients over ice and set aside. Discard the ice and any excess absinthe from the prepared glass, and strain the drink into the glass. GARNISH: Lemon Peel.
- 1 part D’USSÉ™ VSOP Cognac
- 1 part rye whisky
- 1 part NOILLY PRAT® Rouge Sweet Vermouth Dash Peychaud’s Bitters
- Dash Angostura® Bitters
- ½ part BENEDICTINE® Liqueur
SERVE: Combine all ingredients, stir and pour into a glass of choice. GARNISH: Lemon peel.